So, How Hard Could it Be?

Welcome to 2013.  It’s time to order your chicks or make preparations for the feeder pigs you’ll buy in March and generally get ready for the growing season.  Soon the farm stores will offer chicks for sale and you’ll be tempted to finally take the leap.  This is the year.  We’re really going to do it!

Good for you!  But let’s approach this with a measure of sobriety.

Joel Salatin signs copies of his book You Can Farm with “Oh, Yes you can!”


You can.

But you can also underestimate how hard it is going to be.  How hard it will always be.  You may become more efficient at keeping your little flock of birds and you may get faster at processing chickens…but that will just encourage you to raise more next time.  Your profit margin will always be low but you can increase your cash flow by moving more inventory.  So, you raise a few more.  You are better at the work and more efficient per unit of chicken but you are still DOING THE WORK!  It is never easy to roll out of bed at 2:00 in the morning, find your shoes, load your gun and run outside to kill whatever you can hear attacking your chickens this time…only to realize you forgot your pants…and it’s 20 degrees.  The next morning you will be tired.  This cycle can continue forever.  More production, more skill, more raccoons, more chickens, more customers, more packaging, more ice, more, more, more forever.  Forever.  Forever!

So, yes, you can.  You really can.  But it’s harder than you think.

When people ask me how to get started we try to sit them down for a serious conversation.  These same discussion is written in numerous farming books but I think it’s worth hitting the main points before moving on.  All of these are #1 but I have 5 number 1 rules.

1. Start small.  No, smaller than that.  If you want to raise chickens, raise as many as 50 for yourself.  Just see what all the fuss is about.  Ideally you’ll brood broilers late in summer about 7 weeks before your first frost.  Then you can butcher on a cool day when the flies aren’t flying and you’ll have all winter to consider your experience.  Or just skip the broilers and brood 6 layer chicks.  6 birds will give you far more eggs than you can eat.

2. Go slow.  Don’t start out with layers, broilers, pigs and a goat.  The learning curve is too steep.  If you feel you have a good handle on raising and selling broilers, maybe try your hand at a couple of pigs.  Once that is mastered, add the next thing.  Take your time.  Pay your dues.

3. Buy the least amount of equipment you can.  Try to get by with the knives you already have so long as they are sharp and not serrated.  Boil water on the stove to scald the birds.  If you want to be fancy, borrow a turkey fryer to heat your scald water.  Hand pluck the birds.  Don’t make a big investment in equipment until you absolutely, positively have to do it.  Even then, look for alternatives.  Any money you spend is money you can’t spend again.  Dad said to me this morning, “They don’t sell capital at Walmart.”

4. Don’t go it alone.  This should be listed first but I’m too lazy to re-sort them.  If you’re married you need your spouse on board.  If your spouse doesn’t want to use a bucket potty just give it up.  It’s not worth your marriage to go potty in a bucket.  It’s also not worth your marriage to bask in the glory of a compost pile full of blood and feathers.  If you’re not married, consider finding someone to help you.  Animals eat every day.  Even when you have the flu.

5. Read books.  Shoot your television, get on a first-name basis with the librarian (you’ll sell her chicken later), park your tookus in a comfy chair and start going through your book pile.  Goat Song gave a great example of this recently.

So what’s this all about?  A couple of things.  First, I was sad to read that our friends at Porter Pond Farm are hanging up their hats.  They worked hard, ate awesome food and fed their community.  But they worked hard.  They may have worked too hard.  Take a moment, follow the link and read their story.

There is a lot of temptation to mash the accelerator pedal of farm production.  “By golly, if 100 chickens and a cow are good then 2000 chickens and 10 cows will be great!  Heck, with 20,000 chickens and a 40-cow raw milk dairy we could ditch our day jobs…and we could do it in 3 years!”  Well, yes, you could…but I really don’t think you can.

The first thing you have to do is start.  You will never begin if you don’t begin.  You begin at the beginning.  But start slowly.  Don’t bite off more than you can chew.  Holy cow.  Let me give you a personal, non-farming analogy.  I tried my first Crossfit workout on 11-30-2005.  One heck of a workout.  I looked at the list of exercises (jump rope, jump to a platform, do a modified push-up and climb a rope) as many times as I can in 20 minutes.  No problem.  I’m young, strong and in shape.  I’ll probably knock out 8 or 10 rounds.  No problem.  I gave 100% for 20 minutes.  I was so wrong I even posted a comment on the site:

I honestly thought I was going to die.  Double unders are hard, but the burpees did me in.

First crossfit workout.  2 complete rounds, much tired.

I bit off more than I could chew.  Now, I was young, stupid and a total glutton for punishment so I came back for more.  And more.  But I backed way off on my intensity and my expectations and that paid off.  I was a bit of a fanatic for a few years there.  The intensity and discipline required to maintain that performance level ultimately proved more than I could maintain.  Because I realized my error early on and backed off for a while, sought coaching and took my time building skill I was able to achieve some real successes in CrossFit and make positive contributions to the community.

Back to farming, you have to start.  Read a book, raise a couple of pullets, whatever you do start doing and start having fun.  Playing Around was published in October.  It wasn’t my most popular post but, to me, it was one of the most important.  One of my key ideas in that post was the notion that I don’t want to do this alone.  I want my family on board with me.  Among other things, it triggered a response from a beginning farmer we met earlier in the year.  We spoke to him and his lovely bride over Skype one afternoon, making the suggestions listed above (including the reference to the humanure toilet).  In his eagerness to get rolling, he didn’t listen to me.  He raised something like 300 broilers right out of the gate, bought all new Featherman equipment and included pigs in his operation…and, by my reckoning, was amazingly successful.  But, after reading my post about making time to play he responded to me:

“I don’t want to farm alone.”  Chris, that is something I am starting to understand at the end of my first production season.  All my past farming experiences and internships had been a team effort.  This season it was primarily me, and something was lost.  There are other concerns, but recently I stopped having fun and I am ready to call this a learning experience and move on.  I have so much passion for natural, responsible, sustainable farming–I had to experience it.  The season was successful, all the animals turned out great without incident.  I am proud of that, but I have lost my vision to continue.  Maybe I went too fast and burnt out.  Maybe I am unwilling to make the family and financial sacrifices necessary to get through the rough curve of starting a small farm business.  Maybe I finally found a challenge too big for me to handle.  Maybe my joy is producing food for my family and friends, not producing food for the masses as a career.  My relationship with my wife has become closer than ever over this past season as we’ve struggled with this issue.  My wife’s strength and commitment to me is amazing.  I felt the need to share my recent thoughts with you after reading your blog this morning.  I have a deep respect for everything you are working towards.

I responded, as I often do, with too many words.  Just as I told him to slow down getting in, I now wanted him to slow down getting out.  Here are several replies edited into one:

…go back and read Salatin.  I can’t figure out which book but somewhere he says his first year they raised 450 broilers and gave half of them away.  The second year they raised 300 and didn’t have enough.  In PPP he says he raised 1,000 birds his fourth year.

This is hard stuff.  I completely understand what you wrote but don’t let a season of discouragement prevent you from pushing forward.  Sometimes it’s hard.  I have probably 60 dozen eggs I can’t sell right now.  Soon I’ll solve that problem [ed: I sold them].  Who knows what is next.  If it wasn’t farming something else would ruffle my feathers.  I’m grateful to be in a position where too much food is my worst problem.

If it isn’t for your wife, it isn’t for you.  But if you and she are willing but discouraged, stay the course.

He replied a few more times giving additional detail (again with a little editing):

 I have at least 100 beautiful chickens down in the freezer.  Thankfully they all fit, but I really overestimated my market.  I’m really disappointed actually.  People know about my birds, over 100 people alone on facebook, and I’ve given away over 20 just as samples.  Even most of our family won’t drive out to get some great chicken.  I just didn’t get enough positive feedback this season to feed my vision.  And after studying my numbers closer, and after 3 weekends of serious processing,  I can’t ever see reaching 10,000 birds or anywhere even close, not the processing of or the selling of.  I am disappointed that I may not be able to make it work, especially when I have neighbor kids who come over just to marvel at the pigs and chickens–and these are rural kids.  Sad that they’ve never seen a pig up close before.  But i can’t ask my wife to sacrifice what it would take for me to commit to this in a way where it could work.  It’s not her dream.  Well, you can see I’m really tore up about this, just need to get it out.  Thanks again for listening.

We responded saying 100 extra chickens was not a problem.  He could host some friends for Sunday afternoon football and go through 100 chickens in no time.  Also they start really selling closer to Christmas.  He replied:

You are right about 100 chickens not being a big deal.  We just processed our final 100 broilers last weekend, and I really didn’t think they would all fit.  Plus I need space for at least half a pig in a few weeks.  The stress of the whole situation is causing me to blow these little issues into big ones.  I’ve read and re-read Salatin.  I wish I would have taken his advice and your advice and started much smaller.  But I was way too excited.  That’s why I am disappointed.  I thought I would enjoy every second of this and spring out of bed every morning excited to be producing amazing food.  Over the season I lost something.

This is not uncommon.  Salatin talks about lending out his old plucker to farmers just getting started.  They quickly decide it’s too much work, return the plucker to Salatin and give him their customers…lol.  If you are about to take the leap please, please start small.  Ease your way into it.  Test the waters.  If possible, find customers first.  But whatever you do, dream big, don’t get discouraged and move slowly.  If there is someone else with you at the beginning, make sure they are with you at the end.

I spoke to and emailed him earlier today.  He responded with this:

Chris, it was good to hear from you today.  I did have an amazing summer, learned a ton, got in great shape, and ate some of the best food I’ve ever tasted.  I’m not exactly sure what’s next, but I hope to be processing a few chickens where ever we go.

Take your time.  Move slowly.  Seek frugality.  Relationships are more important than chickens.  Keep learning.  If you apply these ideas you’ll have fun and stick with it…for a while anyway.

Too Big to Succeed

This is in response to comments I got on my recent post titled “How Much Could you Make?”  Based on comments, my readers saw me as moping because my marketing skills aren’t where I would like them to be.  I suspect they are right, though I hope I wasn’t moping.  I was trying to say it’s tempting to expand and dive into any number of activities before I’m skillful at any of them.  Marketing is pretty far up on the list of things I need to improve but it’s more than just that.

My dad recently asked, “Why don’t you get some more layers?  That’s money you make every day.”  First, I appreciate my dad asking me questions. He’s not questioning my judgement, he sees an opportunity and wants to help me succeed.  He’s encouraging me to grow.

I think the layers are a good example of why I’m reluctant to grow.  A few layers are easy to keep.  A small home flock eats your kitchen scraps, weeds, bugs, etc. and gives you enough eggs to keep your kitchen hopping.  They are entertaining in the extreme.  Your only role is to ensure they have water, shelter and protection from everything that walks.  With a small flock the needs of the chickens are few.  Now.  Let’s shift gears.  Let’s go from three birds up to 300 birds.   Now you need in the neighborhood of 10 pounds of feed every day.  Now you need a much larger shelter.  Now you could lose a bird a night for a week and not notice it…that’s bad.

Each night we gather or 30 or so eggs in a basket.

We bring that basket in the house and set it on the buffet.  When two baskets are full we set out 5 or 6 egg cartons, sort and clean each egg by hand and label them for sale.  We get somewhere in the neighborhood of 14 dozen eggs each week in the summer, 8-10 in the winter.  We try to put an americauna egg in the front right of every box.  Blue eggs really freak people out sometimes.

While I agree we don’t get enough eggs, that’s where we are now.  My house holds 50 birds.  That’s it.  It’s a portable house.  I can’t build an addition onto it.  In the winter we house our flock in the greenhouse.  I can only fit so many birds in that greenhouse.  My infrastructure (or lack thereof) dictates my scale.

But my scale is also dictated by other factors.  There are only so many eggs I can lug up the hill in baskets.  Only so many eggs I can handle, clean and pack.  There are only so many hours in a day.  I’m nearing the ceiling for my skill level, my children’s ability to help at their age and my availability outside of employment.

It’s that last one that hurts the most.  I’m not even making enough money to pay the very modest farm payment, let alone live on.  I have to find a way to bridge the gap somehow.  At this time, we’re adding to our list of products using seasonality on our side.  But, as several commenters pointed out, I need to gain more exposure through everything from farmers markets to Facebook.  I just have to get out there.  But to get out there I have to have something to sell.  Now we’re back to the beginning.

It is a lot to think about.  It’s a lot of work.  It’s a lot of time invested in a helpless, tasty little bird with a narrow profit margin when my time is factored in (and I’d rather do nothing for nothing).  But it’s exposure.  Customers want eggs.

You see where I’m at here?  I need to grow knowing that not all growth is good.  I don’t want to overextend myself but have to do something to move forward.  I could quickly become too big to succeed complete with sick animals, neglected children and a failing marriage.  I’m using my time, putting my assets at risk and trying to anticipate customer needs.  I have to tread carefully.

How Much Could You Make?

“How much money could you make doing this? ”

Oh, golly.  The sky is the limit on could.  Ask a more direct question.

“How much money do you make doing this?”

Well.  Yeah.  You see…we…um…not much.  I see the potential.  I know the market is there.  I just have a hard time introducing myself to that market.   We’re learning every day but we’re still in school.

You can do the math.  We raised 900 birds on a little over an acre to an average of 5 pounds dressed.  4500 pounds of chicken sold at a minimum of $3/pound.  Chicken feed isn’t free.  Chicks aren’t free.  Electric netting isn’t free.  Land isn’t free.  My time is worth something.  So, we come out a little ahead on our season but we’re not getting rich.

We do better with pigs.  Pigs need our attention for about 2 minutes/day, every day for 4 or 5 months.  Then we load them into a trailer (which can be hilarious frustrating interesting) and send them to town.  We have annual pig revenues in the hundreds of dollars.  Yup.

We’re small.  Many of the things we do are just first efforts.  We are still learning what works here.  Yes, I have read Salatin’s Pastured Poultry Profit$: Net $25,000 in 6 months on 20 acres.  My copy is pretty worn.  Yes I have 20 acres.  Yes I raise poultry.  Yes, I have studied the 40 pages in that book on marketing.  I agree with Salatin that sales are driven less by advertising and more by word of mouth.  We have a superior product.  Our customer feedback is positive.  It just takes time to build sales…to get your name out there.  This is our third year raising chicken and we are taking it slowly.  We have to.  It would be very easy to outstrip our sales with production.  While we have always sold out on chicken and pork there is more than just numbers involved.  We have to find ways to get the work done.  Just doing the work is tiring.  We could raise more chicken but when?  I have no doubt we could raise more pigs but I don’t know how many more.  We need time to figure it out.

Could I make my farm payment from the farm?  No doubt.  Could I make a living by farming alone?  I don’t know.  I suspect I could but I need more time.  Time to learn.  Time to market.  Time to figure out what works.  Time to try new things.  Time to grow.

I have to learn about pasture management.  I have to learn about seasonal changes, annual changes, multi-year drought management, low-stress livestock handling, water management, nutrient cycling, winter stockpile management, managing differences between North-facing slopes and South-facing slopes….you see where this is going?  Orcharding, aquaculture, growing and marketing vegetables…on and on.  It takes time to learn/try/recover from each.  Time is not on my side but I have to resist the temptation to force something to happen.  It has to grow.  We have to move slowly.

Farming is a biological process.  Biological processes take time.  I could present you a business model that shows $X over X years but it would not be honest.  There is a lot of work to do.  There is a lot to learn.  Things take time.  You better get started now.

Overcoming Inertia

Someday.  Someday.  We hear it all the time.  “We’re not ready yet.”  “I’ll have chickens someday.”  “I would like to have a goat someday.”

Guests come to our farm, admire our children, the work we do, the love we share and the sense of accomplishment, fulfillment and purpose that fills our lives.  They begin telling us things about someday.  This is a big chunk of our ministry at Chism Heritage Farms.  It’s not all about healing land and feeding our community.  We also want to heal and feed people on an emotional level.  We begin asking questions.  “Why did you get out of bed this morning?  What are you hoping to accomplish today.  I’m not talking about SOMEDAY, I’m talking about TODAY!”

“Someday” is a lie you tell yourself.  Someday will slip past before you realize it.  What is it that’s really holding you back?  Why not begin to embrace your dream now?  Are you afraid?  Think it won’t work?  Have you ever failed at anything?  I have, early and often.  Failure is easy.  Anybody can fail but few have the courage to really do it well.  Have you ever really succeeded at anything though?  I have done that too…but not without spectacular failures along the way.  How much don’t I know about raising pigs, chickens or children?  Or being married?  A lot.  But it hasn’t stopped me yet.

Go for it.

You don’t know what your dream is?  You’re not alone.  I see an entire generation waiting to be told what to do.  Let me tell you what to do.  Something.  Several somethings.  Just go do stuff.  You’ll find something you do well.  Work to do better.  You won’t find purpose in front of the TV.  If you are absolutely unable to find something worth doing, do nothing.  Absolutely nothing.  Sit down somewhere bright and convert Vitamin D in the sunlight.  Look at the world around you.  What contribution can you make?  What problem can you solve.  What are you here for?  What can you do today?  Pray about this.  You are a part of creation.  You were created.  Why were you created?  Did you ever think to ask your creator?

Maybe you already know what it is…that thing that screams at you each day.  Maybe you have starved it down to a whisper but you still hear it.  What can you do today to make that dream a reality?  What’s the first step?  Write it down.  Just write it down.  Fill a page with as many details as you can come up with.  Better yet, write it in a small notebook you can carry around with you daily.

Second step?  Look at what you’ve written.  Post it somewhere you can’t avoid (bathroom mirror).  Make that vision a part of your life.  Be purposeful about your purpose.

Third, start reading.  Turn off the TV.  Turn it off.  My wife says in the video we are sedating our lives with entertainment a la Aldous Huxley.  (Ironic that she said that in video.)  Start with a few simple things.  You’ll need to be inspired to pay down debt.  I suggest the following as a starting point:

Rich Dad, Poor Dad…for all its flaws we recognize the positive impact it made in our lives.
The Dream Giver…another imperfect book but the message it contains is outstanding.
If you’re going to pursue farming, read You Can Farm and The Contrary Farmer.  These are truly classics of agricultural writing and will give you the confidence to go against the current.  If you’re not into farming, find the classics of your passion.

Find a writer you like and read everything they have written.  It really won’t take long in your new post-TV life.  Then, begin reading what your favorite author reads.  We read everything Gene Logsdon wrote, including correspondence we had with him through the mail.  Gene Logsdon pointed me to Andy Lee.  Andy Lee pointed me to Joel Salatin.  We read (and continue to read) Joel Salatin and moved to the farm.  That’s how it works.  Start reading.

Fourth, as you read, find ways to attack your debt.  All of your debt.  Since you’re not watching TV anymore you don’t have a cable bill.  You might even free up some cash by selling the TV, though that may be a wash as you replace the entertainment center with a bookshelf.  Pick one debt and put everything into it.  Once gone roll that payment into a second debt.  We paid off 2 cars, 2 college loans and saved a downpayment for a farm on one modest income in just a couple of years…with four children.  We didn’t subscribe to any magazines, we didn’t eat out, we didn’t go on vacation.  We pursued our purpose.  Now it’s your turn.

Finally, avoid negativity.  Well-intentioned loved ones will think you are crazy.  They’ll tell you it won’t work.  They may even say something helpful like, “I tried that once” or “You’re young, you’ll learn”.  You need to learn.  You need to learn to avoid these people’s opinions.  They may honestly think they are being helpful.  They may not realize they want you to fail because they feel like failures and misery loves company.  You also have to learn to shut out that internal voice that says you will fail.  Fight discouragement.  You aren’t destined to be discouraged.  You’re destined to make a positive contribution to the world around you.

Go write something down.  James Altucher says the same thing every day on his blog.

Oh, and if you’re considering farming I highly recommend you read this first.